August 25, 2010

OCD


After spending the better part of the last two days redesigning our imprint, splitting hairs and fussing over minutia, we are fittingly left with a shiny new look and 250,000 Euro cents.

Stefan Sagmeister's contribution to Urban Play 2008, old news yes, but in my defense it was an Amsterdam happening. The pattern was designed with four shades, as such pennies had to be sorted into dark, less dark, less light, and light categories. In all the project took a week to execute.

It was swept up by police the next day.

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